Cattle grazing at sunrise as ground fog lifts off open Western rangeland

Attention HorseMarketing Solutions

Digital Strategy & Growth Partnership — Proposal

Build the digital machine behind proven expertise.

Sage already has the expertise, credibility, stories, businesses and real-world results. My job is to build and operate the digital machine that makes those assets visible, searchable, understandable and profitable.

  • Website
  • Brand
  • Content
  • SEO
  • Lead Generation
  • Automation
  • Digital Operations
Prepared by
Tia Harper
For
Sage Askin
Engagement
$6,000 / month
Read the ProposalView the Investment
01The Problem

The expertise isn’t the bottleneck. The digital system is.

Real experience, real numbers and real results are the hardest things to build — and they already exist. What’s missing is the machine that puts them in front of the right people and turns attention into customers.

“Sage already has the expertise, credibility, stories, businesses and real-world results. My job is to build and operate the digital machine that makes those assets visible, searchable, understandable and profitable.”

This is not

Another set of website edits

  • Hourly website maintenance
  • A freelancer waiting for tasks
  • Someone who only updates pages
  • A social-media assistant
  • A designer waiting for assignments

This is

A Digital Strategy & Growth Partner

  • Ownership of the digital growth function
  • Strategy turned into execution
  • Systems that capture and convert demand
  • Opportunities found before they are missed
  • Measurable, continuously improving results
02The Opportunity

Several strong properties. One connected ecosystem.

Today these properties operate as separate pieces. The opportunity is to connect them so each one sends attention, trust and leads to the others.

  • Primary focusAskin Land & LivestockPrimary website property — first priority for audit and improvement.
  • Primary focusRegenRegenerative land-management operation — primary website property alongside Askin Land & Livestock.
  • Ecosystem propertyAskin LivestockConnected into the ecosystem as business priorities dictate.
  • Ecosystem propertySage’s Personal BrandEducational content and first-party expertise that builds authority.
  • Ecosystem propertyBOOTSTRAPPEDThe content concept and ecosystem that can become an acquisition engine.

This engagement does not assume a full rebuild of every property. It begins with the two primary website properties — Askin Land & Livestock and Regen — and expands systematically according to business priorities, with any major rebuild specifically authorized first.

03Proven, Not Promised

Real experience is the acquisition engine.

Sage’s content strategy is built on real experience, real numbers, real failures and real ranch economics — practical education that builds authority and trust.

BOOTSTRAPPED

“How to start a ranch from nothing, with real numbers, from someone who did it and nearly lost it.”

Proven, Not Promised.

Three riders working cattle horseback in golden-hour light

This content doesn't need to be invented — it needs to be captured, structured and distributed. Done well, it becomes a customer-acquisition engine for Sage's broader businesses.

From content to customer

  1. Content
  2. Audience
  3. Trust
  4. Email / Lead Capture
  5. Offer
  6. Conversion
  7. Customer
  8. Repeat / Referral
04The Growth Levers

What the investment actually moves.

Every activity in this engagement is tied to one of a small number of business outcomes. If it doesn’t move a lever, it doesn’t get prioritized.

  • Increase qualified attention
  • Increase qualified leads
  • Improve conversion
  • Clarify offers
  • Reduce friction
  • Build trust
  • Make the customer journey obvious
  • Capture leads instead of losing them
  • Follow up automatically
  • Turn existing expertise into content
  • Repurpose one piece of content into many acquisition assets
  • Measure what is working
  • Improve what is not working

Sage should not be paying $6,000/month for “website work.” He is paying for someone to take ownership of the digital growth system surrounding his businesses.

05Website as a Business Asset

Managing the website means managing a business asset.

Not changing text and images on request. Every property is treated as a sales and trust asset — structured to be found, understood, and acted on.

  • Website administration
  • Website architecture
  • UX improvements
  • Landing pages
  • Conversion optimization
  • Content updates
  • Technical coordination
  • SEO
  • Local SEO where appropriate
  • Answer Engine Optimization
  • Generative Engine Optimization
  • Search visibility
  • Analytics
  • Tracking
  • Forms
  • Calls to action
  • Lead capture
  • Integrations
  • Website QA
  • Mobile optimization
  • Performance monitoring
  • Ongoing improvement
06SEO + AI Search

Search behavior is changing. Real experience is the advantage.

People now find answers through search engines, AI assistants and answer boxes. Each of them favors clear, authoritative, first-party expertise.

  • Traditional SEO
  • Local SEO
  • Answer Engine Optimization
  • Generative Engine Optimization
  • Structured content
  • FAQs
  • Entity clarity
  • Internal linking
  • Search-intent content
  • Authority signals
  • First-party expertise
  • AI-readable content architecture

Sage’s advantage

Real experience.

Most competitors publish generic content. Sage has lived it. The strategy turns that experience into authoritative first-party content that search engines and AI systems can understand.

The goal: increase the likelihood that Sage's expertise is discovered when prospective customers, landowners, ranchers, livestock owners and aspiring ranchers search for answers.

No ranking guarantees — just a disciplined, measurable approach to visibility.

07The Content Engine

One idea → an entire content ecosystem.

Stop creating isolated content. Each major piece of Sage’s expertise becomes a collection of digital assets that keep working long after publication.

  1. Sage’s Real Experience
  2. Long-Form Video
  3. Short-Form Video
  4. Social Content
  5. Email
  6. Website Article
  7. SEO Asset
  8. Lead Magnet
  9. Email Nurture
  10. Business Offer

Using BOOTSTRAPPED as the example: one filmed story about real ranch economics becomes a long-form video, short clips, social posts, an email, a search-optimized article, a lead magnet and a nurture sequence that points to a real business offer.

08Content Operations

A production system that respects Sage’s time.

Sage provides the expertise, stories, knowledge and approval. The production system carries the operational burden.

Content workflow

  1. Idea
  2. Research
  3. Outline
  4. Ready to Film
  5. Filmed
  6. Editing
  7. QA
  8. Approved
  9. Scheduled
  10. Published
  11. Repurposed
  12. Measured

The system includes

  • Editorial calendar
  • Content database
  • Production workflow
  • Repurposing system
  • Publishing schedule
  • SEO optimization
  • Content QA
  • Performance tracking

Sage

Expertise + approval

Stories, knowledge, on-camera time and final sign-off.

The system

Everything else

Planning, production, QA, publishing, repurposing and measurement.

09CRM + Automation

Capture every lead. Follow up every time.

Attention is expensive to earn. The CRM and automation layer makes sure it is never wasted.

  • Lead capture
  • CRM organization
  • Forms
  • Email sequences
  • Automated follow-up
  • Lead segmentation
  • Customer journeys
  • Appointment / inquiry workflows
  • Internal notifications
  • Reporting
  • SOPs

No qualified lead should disappear because nobody followed up.

10Build the Operating System

Repeatable systems instead of memory.

The businesses are growing, and the team can’t rely on memory. One of Sage’s stated needs is SOPs — documented, repeatable processes so nothing gets reinvented every time.

New Lead

  1. Contact
  2. Qualify
  3. Segment
  4. Follow Up
  5. Offer
  6. Convert
  7. Onboard
  8. Retain

New Content

  1. Plan
  2. Film
  3. Edit
  4. QA
  5. Publish
  6. Repurpose
  7. Measure

New Website Change

  1. Request
  2. Prioritize
  3. Build
  4. QA
  5. Approve
  6. Deploy
  7. Verify
11Autonomy + Contractors

One accountable operator. The right specialists when needed.

With Sage’s approval and within the agreed budget, Tia can coordinate and engage specialized contractors for specific deliverables when that is more efficient than personally executing every task.

Potential specialists

  • Video editor
  • Photographer
  • Copywriter
  • Developer
  • SEO specialist
  • Graphic designer
  • Automation specialist

Tia remains responsible for

  • Strategy
  • Creative direction
  • Quality control
  • Project management
  • Brand consistency
  • Deliverables
  • Communication
  • Final accountability

Sage is not hiring five freelancers. He is hiring one person responsible for the digital operation — who assembles the right resources when necessary.

12Quality Control

Good enough is not the standard. The objective is world-class.

Every deliverable goes through QA before publication — copy, links, forms, tracking, mobile layout and brand consistency.

  • Extreme ownership
  • Proactive communication
  • Craftsmanship
  • Quality control
  • Reliability
  • Follow-through
  • Resourcefulness
  • Trust
  • Confidentiality
13First 30 Days

Build the machine.

The first 30 days are not about randomly redesigning things. They are about understanding the ecosystem, fixing obvious leaks, establishing priorities and creating the operating system for growth.

  1. 01Digital ecosystem audit
  2. 02Website audit of Askin Land & Livestock
  3. 03Website audit of Regen
  4. 04Technical and UX audit
  5. 05SEO audit
  6. 06Conversion audit
  7. 07Analytics and tracking review
  8. 08Lead-capture review
  9. 09CTA and offer review
  10. 10Content architecture
  11. 11Customer journey mapping
  12. 12CRM and automation review
  13. 13SOP development
  14. 14Content production workflow
  15. 15Establish reporting and KPIs
  16. 16Identify immediate revenue opportunities
  17. 17Prioritize quick wins
  18. 18Establish a 90-day execution roadmap
1430 / 60 / 90

Audit. Build. Scale.

Select a phase to see what gets done and what it delivers.

Audit, Foundation + Quick Wins

30 Days

  • Audit all priority websites
  • Establish analytics and tracking
  • Identify conversion leaks
  • Establish SEO baseline
  • Clarify offers and CTAs
  • Establish lead capture
  • Establish content workflow
  • Build SOPs
  • Establish project-management system
  • Identify immediate opportunities
  • Begin highest-impact website improvements
  • Establish baseline KPIs
DeliverableAudit, Baseline KPIs + 90-Day Roadmap

The standard

Measured, not assumed

Each phase ends with a review of what worked, what didn't and what changes next — so the roadmap is driven by data, not guesses.

15Measure What Matters

Business outcomes, not vanity metrics.

Follower counts are context, not the scoreboard. Reporting leads with the numbers that connect to revenue.

  • Qualified leads
  • Conversion rate
  • Website traffic
  • Organic search growth
  • Search visibility
  • Email subscribers
  • Email engagement
  • Content performance
  • Lead source
  • Cost per lead where applicable
  • Customer acquisition
  • Revenue-producing activities

Every monthly report answers

  • What did we do?
  • What worked?
  • What didn’t?
  • What did we learn?
  • What are we changing?
  • What are we doing next?
16Communication

Sage should never have to chase the digital operation.

A predictable rhythm of updates, reviews and approvals — so the right decisions reach Sage and everything else keeps moving.

  • Weekly strategic check-in
  • Task / project management system
  • Proactive communication
  • Monthly performance review
  • Clear approvals
  • Priority management

Sage doesn't need to manage Tia. Tia manages the digital operation.

17Scope Boundaries

Clear scope keeps the partnership sustainable.

The retainer includes strategic management and execution across the agreed digital properties and marketing systems. It does not mean unlimited production of every possible asset.

Identified separately when applicable

  • Third-party costs
  • Advertising spend
  • Hosting
  • Software subscriptions
  • Premium plugins
  • Major development projects
  • Professional photo / video production
  • Printing
  • Media buys
  • Contractor expenses

Contractors

Coordinated, not automatically included

Contractor expenses may be coordinated by Tia but are not automatically included in the $6,000 monthly retainer unless specifically agreed. This protects both parties and keeps the retainer sustainable.

18Investment

Digital Strategy & Growth Partnership

Monthly Digital Growth Partnership

$6,000/ month

Rather than charging by the hour for individual website tasks, this engagement is structured around ownership of the digital growth function. The $6,000 monthly investment gives Sage a dedicated strategic and execution partner responsible for identifying opportunities, building systems, executing campaigns, improving the digital properties, and continuously moving the businesses forward.

Structure
$6,000/month · monthly retainer
Start
Engagement begins upon acceptance and receipt of the first monthly payment.
Month one
Initiates discovery, onboarding, audits, access setup, priority planning and execution.

What it covers

  • Strategic leadership
  • Website management
  • SEO / AEO / GEO
  • Conversion optimization
  • Content strategy
  • Content operations
  • CRM and automation
  • Lead-generation systems
  • SOP development
  • Analytics and reporting
  • Project management
  • Contractor coordination
  • Ongoing optimization

Your businesses already have the hard part: real experience, real stories, real credibility and real value.

The opportunity now is to build the digital infrastructure that allows those assets to work harder.

My role is to own that infrastructure, turn strategy into execution, identify opportunities before they become problems, and continuously improve the system.

19Onboarding Questions

Where onboarding begins.

A short, focused set of questions completed at kickoff so the first 30-day sprint starts from your priorities, in your own words.

01 — Business

  • Which businesses and brands are the highest priority right now?
  • What are the primary revenue streams?
  • What do you most want to grow?

02 — Customers

  • Who are your best customers?
  • What problem are they trying to solve?
  • What questions do customers ask repeatedly?

03 — Offers

  • What are you currently selling?
  • What do you want to sell more of?
  • What offers have you considered but not implemented?

04 — Digital

  • What is working on the websites today — and what isn’t?
  • What technology is currently in use?
  • Who currently has access to each system?

05 — Operations

  • Which recurring tasks depend on someone remembering them?
  • Where do things fall through the cracks?
  • Which processes should become SOPs first?

06 — Success

  • Six months from now, what would make this engagement clearly worth it?
  • Which measurable results matter most?
20Next Step

Ready to build the system?

  1. 01Approve the engagement.
  2. 02Complete onboarding.
  3. 03Provide access.
  4. 04Begin the first 30-day sprint.

$6,000/month. The first payment starts the first 30-day sprint.

Tia Harper

Digital Strategy & Growth Partner

Attention Horse Marketing Solutions

AttentionHorse.com
Accept & Begin — Let's Build

Prepared by Tia Harper · Attention Horse Marketing Solutions · for Sage Askin. Primary properties: Askin Land & Livestock and Regen. Photography is the ranch's own.